Case Studies

QIC — Creative realism meets Canva


QIC asked us to rethink their production model—and we delivered a solution that was both scalable and cost-effective.

By shifting from a traditional agency-heavy workflow to a Canva-enabled, in-house-first approach, we helped QIC launch campaigns faster, reduce costs by 65%, and maintain creative excellence. The work went on to win Campaign of the Year at the SCCA Awards for three years running.

This is Creative Realism™ in motion: working smarter, empowering internal teams, and showing that great ideas don’t need bloated budgets—they need the right structure.

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CLIENT

QIC

INDUSTRY

Commercial Retail Real Estate (Shopping Centres)

SERVICES

Creative Systems Design

Master Asset Development

Client Empowerment & Enablement

Creative Operations Consulting

Content Distribution Strategy

Campaign Acceleration & Rollout

Cost Optimisation in Creative Production

Performance-Driven Creative Strategy

Canva-Based Campaign Enablement

Canva Enterprise Set-up and management

KEEP READING






    CASE STUDIES (02)

    SCAPE — Ideas over ownership

    Building real connections through co-creation

    SCAPE — Ideas over ownership

    QIC — Simplicity over chaos

    How QIC stopped controlling brands

    QIC — Simplicity over chaos

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