QIC asked us to rethink their production model—and we delivered a solution that was both scalable and cost-effective.
By shifting from a traditional agency-heavy workflow to a Canva-enabled, in-house-first approach, we helped QIC launch campaigns faster, reduce costs by 65%, and maintain creative excellence. The work went on to win Campaign of the Year at the SCCA Awards for three years running.
This is Creative Realism™ in motion: working smarter, empowering internal teams, and showing that great ideas don’t need bloated budgets—they need the right structure.
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QIC
Commercial Retail Real Estate (Shopping Centres)
Creative Systems Design
Master Asset Development
Client Empowerment & Enablement
Creative Operations Consulting
Content Distribution Strategy
Campaign Acceleration & Rollout
Cost Optimisation in Creative Production
Performance-Driven Creative Strategy
Canva-Based Campaign Enablement
Canva Enterprise Set-up and management