QIC — Simplicity over chaos

When we first partnered with QIC, their retail brand ecosystem was in disarray—22 centres, each operating with its own visual identity, creating inefficiency and brand dilution.

We introduced a unified design system that balanced consistency with flexibility: 90% shared creative, 10% tailored to local needs. Bold templates, refined tools, and space for genuine local storytelling helped shift teams from overwhelmed to empowered.

The results were immediate—improved engagement, national recognition, and a team finally freed from chaos to focus on creativity. QIC proved that when you simplify, you don’t lose power—you unlock it.

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